Hello there 🙂
Anna Lotterud's "Lovers" are stuck in my head all day long. I'm not the only one: after the Norwegian singer, better known as half of electro-pop duo Anna of the North, released her eponymous album in 2017, "Lovers" was added to the title track by Netflix's surprise hit To all the guys I loved before, This epic pop culture plug put the singer's dreamy synth-forward songs to the top of the Spotify playlists of American teenagers. The song is played more than 100,000 times a day. But as the story often tells, Lotterud was not an overnight success: In the last five years, the 27-year-old has hurried from a middle-class family in Oslo to a collaboration with Tyler, the creator, and a viral remix of The Chain Smoker. She has also established herself as an indie fashion icon, served as a Kenzo x H & M ambassador and designed her own Fashionproven clothing line of Winter Basics.
When Lotterud and I meet before their show at the Troubadour, an intimate music venue in West Hollywood, in the tiny green space, she has no wake and no air. This is her first American headline tour, and although she is calm, I can say she is dizzy. A strong hint is what she wears: Tall jeans and red chuck taylor, a lovely loose-sleeved long-sleeved T-shirt and an oversized pearl barrette that tucks her hip-length brown hair. It's the kind of outfit a kid could wear on his first day at school. As I'm learning, childish humor is part of Lotterud's personality, music, and fashion sense. (See the 90s inspired bucket hats, big sweatshirts and costumed pearl necklaces she wears on her Instagram.)
Lotterud has styled down for the shoot. Keep browsing to read our conversation about the most popular accessories, style inspirations, and the obsession of "baby" aesthetics.
Who were some of your early style inspirations?
When I was very young, the Adidas factory was in my tiny hometown. We did not have much money at the moment, but the father of my babysitter was the big boss at Adidas, so he always came with those huge plastic bags full of Adidas stuff. You know the EQT series, which is now really available again? I had these sneakers, all those big, wide T-shirts. That was really cool. My whole family was only in Adidas the whole time.
Also, I grew up with my brother's old hand-me-downs. I think that's where I discovered my love for baggy clothes. I only wore what my brother wore.
I think studying graphic design has also shaped me a lot. I've always been creative, but when I started looking for fashion designers, … wow. It was like a whole new world. I had no idea that so many people are doing such amazing art.
What do you tend to do if you choose clothes now?
I think I tell myself that I do not care what I wear, but I really do. I spend a lot of time in front of my closet. Is not it funny if you wear something once, and you are like, Shit, I look good todayand the next time you wear it, you're like nahhhh.
Total. You tell yourself that it only takes you five minutes to get ready, because you only put on this outfit that you know looks good, and then you put it on and you say What?
It looked good two days ago! What happened? But yes, I strive for colors. I'm a bit wild with the big, loose clothes. But lately I'm getting more feminine. I have this new favorite top I bought at a second-hand store in LA for $ 5 and that I was wearing uninterruptedly. Usually I design myself for photo shootings. [Displaying her phone] Can you believe that these were only $ 5?
Wow, I'm obsessed. Feminine but still baggy.
I love it. This is my point of contact when I have to look "pretty". But it is a shame; I've been wearing the pants I'm wearing now throughout the tour, and now they're being worn. I bought them at a vintage store and cut them off. The pins from Tide to Go were pretty good for me.
These are white Tommy Hilfiger boot-cut jeans for the home.
It looks like your clothes (like those white baggy jeans) are rather wild, but your accessories (like the beads you wear) are more feminine. How to use accessories to spice up an outfit?
What I have learned through music and art are the little details that make something cool. Just like this pearl necklace – it's such little things that make you stand out. But not too much. There always has to be a balance. As if I were really casually dressed, I only have one thing that's a bit fancier. But I could never dress up too much. I filmed with someone in Louis Vuitton and wore this great dress. It looked so good. It had diamonds on the shoulders. It was really cool for a photo shoot, but you would never see me there. Only if I have to go to the Grammys. Then I would go so hard. If that ever happened, I'd carry something crazy.
Oh, it will happen. 100%.
Haha. Well, it's fun for such things.
What are some of your favorite accessories right now?
Earrings, always. They are a contact point. When I wear feminine clothes, I just make some small loops. But when I'm dressed baggy, I usually reach for something bigger and glittering.
Also pearls. Many pearls. I tried to do that again. But I actually see a lot of people doing it now. I used to say that this next chapter will be about pearls, and now I see them everywhere, so I was like that Oh shit, Ha! But I have not seen too many pearl necklaces.
You always wear the best hats on Instagram.
Oh, I have this one great hat. It's like one [gingham] Strawberry hat – one you would wear in the fields. It's just amazing. I also found that in a vintage shop. Imagine that in summer with a dress. Actually, I think I'm dressing like a baby. Ha!
Oh me too. I look 7 years old today. Baby aesthetics.
Yes, I love that.
Which garments do you always wear on your tour?
I try to bring this tour as little as possible. So I often wore these white pants. I have some orange trousers on me and crazy pink flower pants. Actually, I only brought four pants on this trip. And then only super easy tops. Not many things, but definitely some that stand out. Usually in my everyday life I have something more, and the rest can be easy. I always tell the stylist when I work with them: "I want to look extra, but not extra."
How are your clothes related to your music?
It's all my personality. My clothes are funny and colorful, as is my music. They dress as they please, so sometimes I wear black when I'm at home in Norway, but colors are what I wear on a good day. I feel playful today. The sun is out!
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