BB creams have been around for a while and they are still a popular makeup choice because of the ease of coverage and added skin care benefits. I prefer a BB cream or tinted moisturizer over a full everyday foundation and have been wearing my favorite BB cream for 10 years.
BB creams (also called beauty balms) offer protection and contain skin-friendly ingredients that can nourish, protect from the sun and brighten the skin. "A beauty balm should feel light to the touch and spread like a balm," explains makeup artist Mia Jones, whose clients include Amal Clooney, Rosario Dawson and Mariah Carey. "Applied to the highlights of the face where the sun touches, it provides a glowing shine and sun protection."
When it comes to color-coordinated BB creams, it can be a little easier than using foundations. "There is a smaller margin of error because a shade in a BB cream suits a variety of skin tones because it shows through," says Vincent Oquendo, whose clients include Janelle Monáe and Lily Collins. "Most BB creams out there will mold to your skin."
And while the process is a bit simpler, it's still helpful to keep a few things in mind when choosing a shade, especially darker, deeper skin tones, as you don't want the product to appear gray or ashen.
For darker skin tones, Oquendo recommends testing two and possibly mixing or using on different parts of the face. "Get one that you think is on the money for your skin tone and one that is warmer," he says. "You can use two colors because your skin has ups and downs – that is what makes your skin so beautiful. It's not all one color. Your skin has depth and dimension. So you can easily use the warmer color around your forehead, jaw and even your cheekbones to pop. It's a really subtle way of contouring. A lot of people may find the contouring intimidating, but this is a really great way to touch your toes if it is of interest to you. " "
Jones says you can also match between the lightest tone of your face and your actual skin tone.
Don't be afraid to play around with products to create something that works for your specific skin tone. For example, if you're getting more sun and your skin tone is a little darker than normal, you don't need to get an entirely new foundation to match your coverage exactly. Oquendo recommends mixing your BB cream (if it's plain enough and warmer) with your existing concealer (which is usually lighter) to even out the tone.
And Jones creates a beauty balm effect by mixing two products together: "Kypris' Pot of Shade ($ 75), a foundation and sunscreen, and Chanel's Baume Multi-Use Glow Stick ($ 45) are incredible I recommend Golden Light for darker skin. I'm such a fan of the concept of a beauty balm. "
If you're looking for options, here are the BB creams that makeup artists and editors recommend.
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