Never again order the wrong size: This is what the online application of the start-up Presize promises. With this, the founders want to solve a real environmental problem. Because fluctuating clothes sizes mean lots of returns. On the Vox show The start-up was looking for investors for “The Lion's Den”. We tested the service ourselves and tell you whether Presize really brings the fashion revolution that it promises.
With Presize, digital size advice should finally become easy and clear. In online shops that use Presize, you can easily calculate the appropriate dress size from the respective provider using your height, weight and a short video. So the big problem that returns pose for the environment could finally be solved. Online shopping could therefore be more environmentally friendly than shopping locally. According to the start-up, 50 percent of all clothing items ordered online are currently being returned. This is not least due to the fact that many people order two sizes out of uncertainty. Or also because we rely on the fact that the size we wear in shop A will also fit in shop B – and then be disappointed when trying it on at home.
This is how Presize works
The company advertises that it has only a few details for the size calculation. Because behind Presize there is an artificial intelligence. For the size calculation, only the height, weight and age are requested. You will then be redirected to a video application. In tight clothing you have to make a short full-body video in which you turn around your own axis with your arms spread apart. Based on this video, the AI behind Presize calculates the most important body measurements and the perfect dress size in participating shops.
After the measurement you get a SizeID that you can enter in the shops and get a size recommendation. You will also receive an email with the calculated measurements for waist, hips and other parts of the body. Practical, because you can theoretically use these dimensions for the size tables of non-participating shops if you don't have a tape measure at hand. Tom Tailor and Krüger are currently using Dirndl Presize. The size measurement can also be carried out here directly on the shop website. Presize promises participating online shops around 50 percent more conversions and 25 percent fewer returns.
Presize in the test: How accurate is the measurement really?
That sounds almost too good to be true. That's why we tested Presize once ourselves. The start-up promises to be 55 percent more accurate than competing products and to almost always be accurate to the centimeter. But is it really like that?
First of all, the positive aspects: The size recording via Presize is actually super fast and intuitive. I don't have to download anything, but after entering my data I am forwarded directly to a camera function in the browser. It explains exactly how I have to record the video. I can either do it myself or have a friend do it. Overall, the size calculation takes less than five minutes.
However, at least for me the measurement results were anything but accurate. When I give my SizeID to Tom Tailor, the size L is suggested to me. I usually fluctuate between S and M. I only wear L when I consciously want to have an oversize fit. A look at the mail with the calculated dimensions quickly explains why this is. The app estimates my waist circumference 7 cm too wide, my upper hip circumference 10 cm and my bottom circumference 4 cm. In my case, I can well imagine how the misjudgment came about: I do a lot of weight training and therefore have quite a high muscle percentage. Accordingly, I am considerably heavier than the average woman with my height and measurements.
Is Presize good enough to invest in DHDL?
Incidentally, I tested the measurement a second time. This time the measurements were a little closer to my actual measurements, but they were still not entirely correct. After all, Tom Tailor recommended size M to me, which should actually be the right one after a comparison with the size chart.
The measurement didn't work very well for me, but I can imagine that you can generally achieve good results with it. In addition, the artificial intelligence learns from the returns made and thus may later become more precise even for body types that do not entirely correspond to the norm.
In the start-up show, the start-up convinced at least one of the founders. After a brief negotiation, Carsten Maschmeyer gave 650,000 euros for 15 percent of the company's shares. This closed the second largest single investment in the history of the show. And the success continued. In the meantime, the young founders Tomislav Tomov and Leon Szeli were able to collect a further two million euros in investments and Presize will soon be available in numerous online shops.
You can watch the current episode of "Die Höhle der Löwen" on TVNOW.
In the video, the colleagues from kino.de show you eight products from "The Lion's Den", which have not only been well received by investors.