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While it may be quite obvious which winter coats or boots are trendy this season, the outlook for lingerie is a little less clear. Viewed from the outside, the drive for greater diversity has slowly shifted the campaign images from brilliant perfection with the spray gun to a representation of the female form that is not limited to any particular body shape or ethnicity. Now the market yearns for more practical and realistic styles. So do the numbers really fit in with this obvious development towards a more comfort-oriented future? We asked the experts.
"This season, our customers have responded well to comfort, and brands like Araks, which offer vivid colors and beautiful designs to offer a design that combines comfort and femininity, are convincing," explains Chelsea Power, a buyer at MatchesFashion. "Bodas, La Perla and Hanro were also very popular for us. Soft cup bras are our best-selling shape and slip outseller thongs. We've also noticed a bit in the loungewear with our silk satin pajamas from House of Hackney, Stella McCartney is doing well for Christmas presents and for the comfort throughout the house. "
The Fashion Insight platform Edited agrees: "Over the last few years, consumers and retailers have taken their leave of the so-popular 'chest styles' of the' 90s, and sports bras (the third largest ) replaced. stocked bra style at the moment) and the softer lines of the triangle bra / bralette. Another interesting development in this category is the recent increase in the best-selling nude shades of women's underwear. In fact, the best-selling nude tones have increased 101% in the last three months. "
It starts. Apparently, this year has been the death knell for stereotypical lingerie styles (for so long, straps and padded bras). On the other hand, we're not really sorry that comfort is cool right now. Scroll down to see the five lingerie styles currently in vogue.