The topic of sustainability is also becoming increasingly important for online shops. At Asos, particularly sustainable parts have long been labeled accordingly and make up an ever larger part of the range. Now the popular fashion shop is going one step further: Asos is launching the first circular fashion collection.
That means circular fashion
The Asos designers have put a lot of thought into how they can make this collection as sustainable as possible. This puts the company ahead of many competitors who advertise sustainability, but where the word often only refers to a small proportion of the fabrics in a collection.
Asos uses several sustainable technologies for the Circular Fashion Collection. With specially adapted cutting templates, waste in production is minimized. Thanks to the zero-waste design, no scraps of fabric need to be thrown away. The collection is also made from recycled materials from the outset that are designed to last as long as possible. The collection is also very versatile. The designs are trendy, but they are so flexible that they should please customers for many years to come. Many parts are also unisex.
Another important point is the use of monomaterials. The fabrics consist entirely of one material, which makes them easier to recycle later, so something new can be created from them after a hopefully long life.
These are our 5 favorites from the collection
The collection consists of 29 styles in total. This includes pants, dresses, tops and accessories. We took a closer look at the collection and show you which pieces are on our wish list.
Brown dress with balloon sleeves
The caramel brown tone of this dress fits perfectly into autumn and the balloon sleeves are absolutely trendy this season. The dress is made of 100 percent cotton and has been designed in such a way that there is no waste during production.
You can now shop the dress for 46.99 euros at Asos.
Stylish unisex denim jacket
Boyfriend denim jackets are all the rage this year. So why not just buy a jacket that suits both men and women. This denim jacket is also made from 100 percent cotton from the Better Cotton Initiative. In addition, the stretch content in the fabric was omitted in order to be able to recycle it better. The batik pattern is not created by environmentally harmful chlorine bleaching, but by modern laser technology.
The jacket is available from Asos for 57.99 euros.
Reversible oversize shirt
This shirt is also a unisex item and it has another special feature: It is a reversible shirt that you can wear from both sides, depending on whether you are more into black or white.
The shirt is now available from Asos for 26.99 euros.
Reversible dress with changeable length
For 60.99 euros you can basically buy several dresses in one. Because you can't just turn the dress around and wear it in black or white. You can also vary the length thanks to the practical gathering. Sometimes you have a maxi, sometimes a midi and sometimes a mini dress.
The dress is now available from Asos for 60.99 euros.
Unisex oversize blazer
We also like to wear oversized blazers now. But we can buy them super in the men's department – or we just go straight for the unisex product like this lilac-colored blazer. With the right trousers, you can also create a stylish power suit.
The blazer is now available from Asos for 84.99 euros.
Do you want to shop for even more cool autumn items? You can find the right inspiration here: