H&M has been known for years for working with great fashion designers. After Karl Lagerfeld, Roberto Cavalli and Balmain, the Swedish textile giant has now announced the next cooperation with a true fashion icon, but this time it is not a fashion collection!
New designer cooperation: fashion for the home
It all started in 2004 when Karl Lagerfeld caused a real hysteria with his designs for H&M. The reason: This collaboration made luxury brands affordable for the small budget. Clothes, shoes and accessories at H&M prices, but in the style of big brands. In the meantime, an annual rhythm has established itself in the collaborations. After the breathtaking looks of the French haute couture designer Giambattista Valli, who is known for his cocoon-like dresses, were sold out again in a very short time last November and the collaboration with the Indian couture designer Sabyasachi Mukherjee announced for 2020 has not yet been launched H&M has now announced the next cooperation. And this is the female one Fashion icon Diane von Fürstenberg. What is special: For the first time in 16 years, it is not a fashion collection, but one exclusive interior collection.
H&M Home x Diane von Fürstenberg
Why is Diane von Fürstenberg an icon? In the 1970s she created one with her design Wrap dress with all-over print for a real hype and captured the hearts of all fashionistas in a very short time. Since then, DvF has been enchanting women all over the world with its expressive prints. She has proven time and again that she is also a real aesthetician in the interior area with glimpses into her own apartment. Now you too can enjoy the DvF style: The H&M Home collection will include candles, vases and textiles such as pillow cases and blankets and much more – and all of this with the designer's popular prints.
“I am thrilled to be working with H&M HOME, especially since I have such a passion for interior design,” says designer Diane von Fürstenberg about the cooperation. “My only personal rule is that your home should reflect who you are. The main thing is to create a space in which you feel incredibly comfortable and which is a true expression of personality ”.
It is not yet known when Diane von Fürstenberg's collection will be available at H&M Home. But if you can't wait to redesign your apartment until then, you should take a look at these wonderful pieces of furniture. Because we browsed the online shop and found the most beautiful interior trends for autumn: