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Some brands earn popularity by going viral on Instagram, while others work with celebrities and fashion influences to generate enthusiasm for their products. But when it comes to cold, hard numbers, there are few brands that shop Really to spend their money on. Afterpay, the leading buy-now-pay-later service you may have noticed while shopping on your favorite sites, recently unveiled the fashion brands that Gen Z buyers most favored this fall and winter.
According to the platform, they analyzed data from purchases of more than 2.1 million US users in more than 6,500 online retailers between August and October 2019 in the denim, sports and lingerie categories. Curious which brands ranked? Scroll down to see and buy them all.
Next, you'll see the winter coat trends our readers are experiencing this season.