2020 was a year like no other – that much is certain. Despite all the major challenges, fashion shouldn't be neglected either. Apart from the fact that this is defined by its constant change, in terms of trends this year, in addition to the well-known, something that has never been seen before has emerged. The fashion platform Lyst has taken a close look at the searches and purchases of the year and we present you the 10 most popular products of 2020.
“Year in Fashion” report
The year is drawing to a close and that is, as always, reason enough to review it. This is exactly what the fashion search engine Lyst has done and has now published the results in its “Year in Fashion” report. In order to find out which products were the most wanted and therefore most popular in 2020, the Analyzed fashion searches from more than 104 million users worldwide. In addition to the number of search queries on Lyst itself and on Google, the online platform also looked at the number of page visits and the sales figures for more than six million products. We'll show you what the result is in the top ten of the world's most popular articles. And there is one thing that we can anticipate right away: some of them will also be absolutely hip in 2021, which is why it is still worthwhile to go shopping right away!
# 1 mask from Off-White
The fact that the Off-White brand is once again triggering a fashion hype no longer seems to come as a surprise. But nobody would have thought that she made it to number 1 with this product: a black face mask with a cross print. Although the mask has a protective function as the main task, we have learned in the last few months to make the best of the situation and to integrate stylish breathing masks into our outfits.
Cotton mouthguards from Off-White, available at Farfetch for € 80.
# 2 Arizona sandals from Birkenstock
No shoe was as trendy this summer as this: Arizona sandals by Birkenstock. Regardless of whether they are in classic black or beige tones that are totally trendy in 2020, these shoes have long since shed their eco image and have established themselves as a new summer shoe classic. So these sandals will most likely be one of your styling favorites again in 2021.
Arizona sandals by Birkenstock, available from 64.90 euros on Amazon.
A little shopping tip: Buying sandals in winter and not seasonally in summer saves money. Do you want to save even more? Then take a look at our stylish and super affordable Birkenstock alternatives:
Those who, like many fashionistas, do not want to do without their beloved Birkenstocks in the time until next summer, rely on Boston leather clogs in the cold season. Lyst already recorded a large trend search query here and we are certain: In 2021, clogs will celebrate their big comeback!
# 3 Telfar shoppers
Do you love big bags? Then you should take a look at this top product from the 2020 trend searches – if you don't already know this piece of jewelery or are already the proud owner of it. Not? Then the unisex shopper from Telfar should definitely be on the wish list immediately. After all, Christmas is just around the corner, isn't it?
Large shopper with embossed Telfar logo, available for € 187 at Farfetch.
Incidentally, the extra-large bag is not the label's only unisex product. The Liberan-American designer Telfar Clemens creates exclusively gender-free fashion in his New York studio. But not only that: the shopper is made of 100 percent vegan leather and thus a sustainable accessory that is also available in other colors and sizes.
# 4 Jogging pants by Nike
In the age of social distancing and at the latest since the first lockdown and also in the coming months, we all spend a lot of time in our own four walls. So it's no wonder that the search for certain styles is increasing. Well at the forefront of loungewear: jogging pants by Nike! Not only the pants are more in demand than ever, especially gray jogging suits are a very popular trend this year!
Gray sweatpants by Nike, available from 34.90 euros on Amazon.
# 5 dress with puff sleeves by H&M
But not only cozy styles for at home have been very popular in search queries so far. Dresses were also on the trend barometer in 2020. In fifth place you can find a trend that we have discovered for you too and that we warmly recommended to you in summer 2020: a dress with puff sleeves by H&M that social media could hardly imagine without, so that all fashionistas have been looking for it!
A look that unites all trends: the short A-line dress made of cotton fabric in a bright pink has ruffled steps on the skirt, a square neckline at the front and back and short puff sleeves. If you haven't had the dress in your closet before, you should grab it now, because the trend part has been reduced by a full 44 percent and costs only 24.99 euros 13.99 euros. In addition to the color pink, there is the summer dress, which can also be perfectly combined in winter, also in the colors white, black, beige and rust brown.
Pink dress with puff sleeves, available for € 24.99 € 13.99 at H&M.
# 6 Knit dress from House of Sunny
The pink H&M model shouldn't be left alone, because with the Hockney dress Another dress made it into the top 10. The trend piece by House of Sunny in green with cut-outs on the back and graphic print, which is reminiscent of water lilies and was inspired by paintings by David Hockney, cast a spell over all fashionistas, especially in June and July. So much so that it's even in the third edition completely sold out is.
# 7 nylon shorts from Prada
The Italian luxury label Prada celebrated a very special comeback in 2020: After a re-edition of the nylon bag caused a mega hype in the spring, Prada added even more styles in the new trend material: nylon shorts. Not just any, but a boxer-style model that is quite expensive at just under 500 euros, but can be perfectly combined with the current tank top trend. If you don't want to dig deep into your pocket, but still feel like stylish boxing shorts, you can use a model from Adidas for around 35 euros.
# 8 Classic clogs from Crocs
Justin Bieber as the new brand face, a cooperation with Post Malone and famous wearers like the Kardashians. Who would have thought this was Crocs? The comfortable plastic shoe has blossomed into one of the biggest trend shoes this year alongside Birkenstock sandals. The classic clogs from the US brand stand out in particular.
2020 has once again proven here that certain styles can shed their old image very quickly and so these clogs, which were previously known to most as part of work clothes or house and garden shoes, also became a fashion trend. 135,000 people who look for the shoe every month can't be wrong, can they?
Classic Crocs, available in different colors from 26.70 euros on Amazon.
# 9 Slippers & boots from UGG
Not only loosely airy shoes have made it into the ranking of the most wanted items. With the slippers and boots from UGG you will also find the perfect companion for the cold season. The Australian fur boots have been on the wish list for many years. That's why it is even more worthwhile to strike at the moment!
UGG boots, available for 229.95 euros 119.95 at Amazon.
Feet should stay warm in winter not only outside, but also at home. This is guaranteed with these slippers from UGG made of cow suede and sheepskin. Fans agree: once you've put them on, you'll never want to take them off again!
UGG slippers, available from around 68.00 euros on Amazon.
# 10 Eva muscle shirt from Frankie Shop
This summer was a trend that no influencer, blogger or fashionista could ignore Tank tops with shoulder pads. But do you also know who set the trend? The Eva muscle shirt from Frankie Shop, a former New York boutique that is already its own brand today, provided the trend original.
Sold out worldwide in a very short time, H&M, Zara and Co. took the opportunity to deliver their summer style 2020 to you and thus ensured a comeback of the shoulder pads. While the original from Frankie Shop is available for just under 86.00 euros, you can currently shop the trendy item in the sale at H&M for less than 10.00 euros.
T-shirt with shoulder pads in light purple, available for € 12.99 € 8.99 at H&M.
Everyone who would like to have THE shirt of the year as a dress in their wardrobe should stop by Weekday, because there is a long jersey dress made of organic cotton with shoulder pads in black, lilac, dark gray or light brown for just 30.00 euros.
In terms of fashion, 2020 had a lot to offer. Even if it turns out that comfort is becoming more and more important, the year has not lost any of its style. But on the contrary. We still have a few weeks until 2020 is drawing to a close and who knows, maybe THE trend of the year will emerge tomorrow.
Do you fancy even more trends?