Hello there 🙂
Timeless style with rock & roll & roll: It's the kind of LA Girl, thanks in large part to the efforts of a particular multihyphenate creative and its eponymous label. Take a look at a specific street style image of the West Coast and you'll probably be greeted with one of Anine Bing's signature leather moto jackets, studded boots, stunning diamond jewelry, delicate lace bralettes, and cozy, yet chic graphic T-shirts. The globally traveling Danish model became a businesswoman (and a mother of two!) And started her line in 2012 shortly after joining LA. Since then, her career is in the fast lane.
It is somehow still has more that she wants to achieve (more on that below), but like most Angelenos too Likewise knows how important it is to slow down from time to time and appreciate the moments that have brought them to where they are today. What made her the perfect person to ask some serious career questions – above all, how does she celebrate her greatest victories? It turns out that it's mostly made of natural diamonds, and we can see why … Is there anything unique, long-lived or symbolic of the pressures you have to endure on the road to success?
In this sense, kRead in the words of one of the coolest women we know (and buy diamond jewelery worth reading) Your next career victory).
How would you first describe what you do for someone who does not know the industry?
I'm the founder and chief creative officer of Anine Bing, so I design clothes and work with a really talented team to create the pieces every woman needs in her wardrobe.
In retrospect, which services are you most proud of in your career?
There were so many moments, but there are a few key moments that I will never forget. When we opened our first store, it was a huge moment for me to see our brand so great. We recently received our first round of financing and this investment was a big step for our brand and myself. It was very important to me to work with the right people.
Do you feel like a founder of a hugely successful company that worships women everywhere (including myself!) As a success? What was your picture of a "successful woman" when you were younger?
My grandmother was my idol when I was younger. She was the coolest woman – so fearless and so loyal to herself and her style. She always told me to dress for myself. She taught me how you look, should always be for you and no one else. I've followed that advice all my life and learned that my idea of success applies to me and no one else. I love what I do and what I create every day.
What is the first meaningful purchase that you remember?
I've always invested in pieces that have been made for a long time My first big purchases included a vintage Chanel bag. It was the most beautiful thing I had ever owned, and I knew that I would keep it forever. For diamonds, I see the same thing: these are pieces that I pass on to my daughter Bianca. That's why it's important to me that my jewelry is of high quality and importance so it will last.
What makes diamonds so special for you?
My grandmother had the most beautiful diamond pieces; Every time we went home, I played disguised with them. Now I have so many of her pieces that I know that I will pass on to my daughter. Bianca loves to play with my jewelry; She touched and admired it since she was a baby, probably because the parts sparkled and shone. But I'm looking forward to teaching her how to appreciate things the older she gets.
How is a typical day for you? Are there any misconceptions people might have about your days?
My everyday life is so different, there is really no routine. Some days I'm in the design studio all day, and sometimes I do not even enter the office because I check in at our stores or have meetings outside the office. I also think people would be surprised to hear that not everything I do is 100% creative. I'm starting to learn more about the business side of things, so I'm in sales meetings and discussions with our board. Sometimes we have to get down to business, but even the moments I love because I learn so much.
How is your work wardrobe? Is there something you wear every day?
I have a few looks that I wear almost every day. My uniform usually consists of good jeans, a graphic T-shirt, a leather jacket or a blazer and my diamond jewelry. In such an outfit I feel safest – something that I know looks good and can guide me through the day no matter what I do. Oh, and I always have to wear a good pair of boots. Something that rounds off the look with a lower heel so I can walk comfortably from meeting to meeting.
Can you tell us more about the jewelry? We are curious what one of our favorite accessory designers regularly wears.
I feel like a bit of glamor comes a long way, especially if I wear a more casual outfit. I love layering – the more jewelry, the better. Of course I wear pieces from my line that I have designed for myself. And a ton of rings; I have this square diamond ring and these two Roseark diamond rings that wrap around your finger – they are really luxurious and look vintage. I inherited the square ring from my aunt after she died. It is not necessarily one every day rings for me, but it's so special that I think of them every time I put it on.
How did these pieces, apart from your aunt's ring, find their way to you? They seem to be really unique.
I think it's great that each of these pieces has come into my life in different ways, from people I love and from gifts I gave myself to celebrate some very special moments in my life. The tennis bracelet was made to measure and given to me by my husband. I wear it almost every day.
The Anita Ko Ring was a gift I got after a really difficult month at the beginning of the founding of our company. I was really proud of all our work and wanted to celebrate with something I would wear and have forever. This time in the business was not so glamorous.
We worked for a long time and there were a few moments when I really doubted we would succeed. After we got off the other side, this present was a moment for me, in which I felt pretty and joined together, and was proud that I could buy something like this because the business went well.
Let's talk a bit about these harder moments. What are some crazy challenges that people may not have faced in building your business?
There are so many battles that go into building a business. I was pregnant when we started, so I took a nap in my car between packing and shipping cartons because I was so tired; We worked around the clock. When you first start, you do too everything yourself. At the beginning, Annika (our COO) and I checked every single garment and shoe for quality. If a string was out of place, we had to remove it from each pair ourselves.
Why is it important to celebrate yourself and your achievements?
I love the idea of treating yourself. I think women always try to do everything. Every day I try to be the best mother, wife, and boss, and sometimes I forget to focus on myself or reward myself for my hard work. In those big moments of my career, it really felt like showing some love and celebrating everything I've achieved.
We love that! Which professional goals would you like to achieve?
I would like to continue to learn more about the business side – this is not self-evident to me. I'm a creative mind who likes to design and do some hands-on work, but I do not feel comfortable with the financial side of things or the business strategy part of our business. It's something I want to focus on and gain more knowledge about.
I really want to take my business to the next level. I want to build a modern women's fashion house – one built for their lives and the clothes they need to make a uniform they feel best about. I can not wait to expand and start doing business. I want to make Anine Bing a global name.
And finally, we have a few short questions … Think quickly!
Gold or silver?
What is your favorite diamond shape?
I am classical. I love a simple, round shape (like my engagement ring).
Vintage or custom?
I'm more attracted to vintage, but I love the pieces I own and the custom.
Are you a minimalist or "exaggerating" you?
I love to layer the delicate pieces; the more the better.
Ankle jewelry: yes or no?
I've never tried it, but I could, if I design it myself.