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It's safe to say that Revolve has an established and committed fan base, but now the retailer has targeted a new audience: Gen Z, the buyers who are 22 and younger. How does the retailer seduce you? Affordable prices and of course many trend-oriented items. The new company from Revolve is an online retailer called Superdown that offers hundreds of new arrivals every week. Of course, as we speak of Revolve, the launch will be supported by some gene influencers, including 20-year-old Cindy Kimberly and 22-year-old Sofia Jamora.
"Superdown is a great opportunity to further develop our relationship with the Gen-Z consumer by creating an exciting new destination that aims to make the emerging style more affordable and accessible," said Michael Mente, co-CEO and co-founder of Revolve Group, im a statement. Scroll down to buy seven items that need to sell like hotcakes from the new website.
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